Southern Proper

Southern Proper and men of the south have always been noted for their distinguishable décor and clothing. Their honey-soaked accents and captivating manners charm women from all parts of the world. However, it's the tradition of sophisticated and influential attire that completes their status as gentlemen; for field or fancy, men of the South are always well-dressed. Furthermore, southern men with their modest but strong sense of style have admittedly been dressed by the daintiest of hands.

Style, Tradition and Authenticity are the Southern pillars that inspired the creation of Southern Proper, Haberdashery for the Southern Gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company's roots in Atlanta, Georgia. By combining an appreciation for heritage and fashion, they infused that passion into a men's clothing line that is much deeper than a southern accent. Now the company is set to develop into dressing the gentleman from head to toe.